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A campaign that showcases IKEA’s assembly service. Perfectly ordinary billboards that have obviously been mounted the wrong way – just like it can also happen to the products. Luckily, that’s where IKEA’s assembly service is happy to help.

Client: IKEA Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My contribution: Art Direction

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