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DER SPIEGEL
NOT AFRAID OF THE TRUTH
The first brand campaign that united Der Spiegel, Spiegel Online and Spiegel-TV with one credo. A new claim with an aspiration that has been the core of Der Spiegel since it was founded in 1947: Not Afraid of the Truth.

 A clear positioning that reflects the journalistic attitude of the brand.
Client: Der Spiegel Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My role: Creative Concept, Art Direction
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