Kleinanzeigen is Germany’s biggest platform for classifieds. The activistic campaign theme "Lasst uns handeln" has its roots in the core of eBay Kleinanzeigen – the sustainability aspect of second hand shopping. The campaign was driven by a series of pieces of music that celebrated typical second hand items like a bicycle or a pullover. Have you ever heard someone singing about his old pullover?
Agency: The Goodwins Executive Creative Director: Mirko Stolz Copywriter: Momme Clausen My contribution: Creative Concept