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ADIDAS


THE DROP

When the official match ball for the Euro 2024 dropped, it literally dropped. At first, a giant ball from space landed in Berlin where its impact created a soccer pitch. An event area where the ball called FUSSBALLLIEBE could be tested in 5-a-side matches, a fresstyle competition and even a practice session of the German National Team.


After that, the ball also dropped in other cities and turned public spaces all over Germany into Bolzplätze.

Client: Adidas Agency: Jung von Matt Sports Exectutive Creative Directior: Alexander Michaelsen Creative Director: Robert Weider, Mattias Jahn Copywriter: Momme Clausen My contribution: Creative Concept, Layout, Look & Feel

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