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IKEA
WHERE FAMILY STARTS
This campaign celebrates the fact that one out of ten Europeans was conceived in an IKEA bed. Well, sometimes. What all motifs have in common: IKEA beds from the oldest to the latest generation.
Client: IKEA Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My Role: Art Direction
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