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Changing things for the better: personally, socially and environmentally. That's the idea of Goodism. Sounds big? That's why we developed a core message that communicates this ambition with ease: „Let’s change a few things“.


This ambition should look as easy as it sounds. A logo, a custom typeface and illustrations that let "change" look easy like painting over.

Goodism aims for changing people's minds. So I literally changed peoples minds for the style of photography.