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Changing things for the better: personally, socially and environmentally. That's the idea of Goodism. Through Coaching Goodism helps people to find out, who they are and what’s good for them. More better people, creating a better world.

Sounds big? That's why we developed a core message for Goodism that communicates this ambition with ease: „Let’s change a few things“. And because Goodism should look as easy as it sounds, the brand identity picks up this idea. A logo, a custom typeface and illustrations that let "change" look easy like changing the wall paint with a paint roller.

Goodism aims for changing people's minds. So I literally changed peoples minds for the style of photography.