PROJECT DETAILS

Client

Mercedes Benz

Agency 

Jung von Matt

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Role

Art-Direction

For the soccer european championship we created a campaign for Mercedes Benz as one of the main sponsors of the German team.

The new Mercedes Benz A-Class model fitted perfectly to the attitude of the team. It was the start of a significant change in the brand value of Mercedes Benz for which we created a young and heroic campaign themed "The pulse of a new generation“.