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Assembly Fail | A campaign that showcases IKEA’s assembly service. Perfectly ordinary billboards that have obviously been mounted the wrong way – just like it can also happen to the products. Luckily, that’s where IKEA’s assembly service is happy to help.Client: IKEAAgency: thjnkCreative Director: Torben Otten, Georg BaurCopywriter: Karl-Wolfgang Epple-HumerMy Role: Art Direction |
Assembly Fail
A campaign that showcases IKEA’s assembly service. Perfectly ordinary billboards that have obviously been mounted the wrong way – just like it can also happen to the products. Luckily, that’s where IKEA’s assembly service is happy to help. Client: IKEA Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My Role: Art Direction
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