First Step | Like all banks, Commerzbank finds itself in a deep-seated crisis of confidence. No one trusts banks anymore. Commerzbank has to retrieve that close, personal relationship with its customers. We came up with a campaign that uses unusually honest and open language for a bank. A campaign that demonstrates a self-critical yet ambitious mindset. Client: Commerzbank Agency: thjnk Creative Director: Torben Otten, Georg Baur, Tilman Gossner My role: Art-Direction |
First Step
Like all banks, Commerzbank finds itself in a deep-seated crisis of confidence. No one trusts banks anymore. Commerzbank has to retrieve that close, personal relationship with its customers. We came up with a campaign that uses unusually honest and open language for a bank. A campaign that demonstrates a self-critical yet ambitious mindset.
Client: Commerzbank Agency: thjnk Creative Director: Torben Otten, Georg Baur, Tilman Gossner My role: Art-Direction
