Keine Angst vor der Wahrheit

The first brand campaign that united Der Spiegel, Spiegel Online and Spiegel-TV with one credo. A new claim with an aspiration that has been the core of Der Spiegel since it was founded in 1947: Not Afraid of the Truth.

A clear positioning, that reflects the journalistic attitude of the brand. The broad-based campaign in TV, Print and Online shows journalists and interviewees with authentic quotes that illustrate the claim. Client: Der Spiegel Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My role: Creative Concept, Art Direction