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Where family starts | This campaign celebrates the fact that one out of ten Europeans were conceived in IKEA beds. Well, sometimes. What all motifs have in common: IKEA beds from the oldest to the latest generation.Client: IKEAAgency: thjnkCreative Director: Torben Otten, Georg BaurCopywriter: Karl-Wolfgang Epple-HumerMy Role: Art Direction |
Where family starts
This campaign celebrates the fact that one out of ten Europeans were conceived in IKEA beds. Well, sometimes. What all motifs have in common: IKEA beds from the oldest to the latest generation. Client: IKEA Agency: thjnk Creative Director: Torben Otten, Georg Baur Copywriter: Karl-Wolfgang Epple-Humer My Role: Art Direction
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